FREE THREE MONTH FASHION DESIGN COURSE SYLLABUS

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Principles of Fashion Design 

 Aesthetic Value

 Principles of Aesthetic

  Fashion Design Elements

 How to Achieve Good & Creative Design

 Line and Direction

 Shape and Silhouette


 Texture

 Fabric Patterns


  Colors

  Fashion Design Presentation

 Graphical Skills

 IT Skills -

 Use of Computer Aided Design

 Presentation Skills

 Fashion Design Process

 Introduction

 Translate Observations Into Inspirations

 The Purpose and Importance of Using Sketch Book

 First stage - Analyze the Design Brief

Second stage - Research Inspiration

 Third stage - Research inspiration


Creative Process

 Production of Prototype

 Evaluation of Collection 102 

Principles of Fashion Design 

The primary purpose of wearing clothes is for protection, e.g. to keep warm, modesty. Nowadays, people wear different clothes for different occasions and identities. They also choose clothes by following their aesthetic sense and the fashion trend.
According to Oxford English Dictionary (2009), one of the definition of “Fashion” is “popular styles of clothes, hair etc. at a particular time and place”. Essentially, it means a style that is up-to-date, it influences what people wear and how they look. Changes that take place in the fashion industry is followed by people everywhere on all levels of society. Fashion carries prominent social significance and impact on human behavior.
According to Sue Jenkins Jones, a professional consultant of the fashion industry in United Kingdom, the word “design” refers to an invention of something with a purpose. Design is very much a part of the daily live. Designs are made with different goals such as designs for a special person / function / occasion market. A good design should be functional and carries certain aesthetic values.
Apart from analyzing the current fashion trend, fashion designers have to understand the fashion design principles for creating aesthetic values. The design should also meet the needs of the target group / occasion and be able to express the individuality and creativity of the designer. Cultural and social changes affect the fashion trend and how people perceive aesthetic values and related design principles. What is considered to be beautiful one year may not be considered the same way a few years later.

3.1.1 Aesthetic Values Beauty is a quality that gives pleasure to the sense. It creates a positive emotional reaction in the viewer. Most psychologists believe beauty and aesthetic are essential to human life.
The principles of aesthetic constitute an important part of the Aesthetic Values required in fashion design, which are also the determinants of the effect of any designs. Aesthetic value and aesthetic judgment both play important roles in the success of any designs. These two aspects help to judge any designs objectively. They are usually determinants that help evaluate the viability of any design work. Designers may not be consciously aware of these principles while they are working
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on their designs but when something is wrong with a design, they are able to work on the problems to make the design perfect and harmonious by taking into account the principles of proportion, balance, rhythm, radiation, gradation, emphasis, contrast, harmony, unity, repetition and scale.

3.1.2 Principles of Aesthetic When developing a collection, designers need to think about for whom they are designing, what type of garment they are developing and for what particular season(s). To do so, the principles of fashion design must be properly applied and executed in terms of Proportion, Balance, Rhythm, Radiation, Gradation, Emphasis, Contrast, Harmony, Unity, Repetition and Scale.
Aesthetics is commonly perceived as the study of sensory or seniors -emotional values, sometimes called judgments of sentiment and taste. The encyclopedia identifies the principles of aesthetics as follows:-

“Objects are aesthetically valuable if they possess a special aesthetic property or exhibit a special aesthetic form, they have the capacity to produce pleasure in those who experience or appreciate them and they have the capacity to help bring about social or political change. The research also stated the aesthetics of fashion design is ‘fashion designers use a variety of techniques to allow people to express the truth about their unconscious minds by way of their clothing. To create wearable personality designers use fabric, cut, color, scale, references to the past, texture, color harmony, distressing, transparency, insignia, accessories, beading and embroidery. It is also used to find the average size of things, to make a product suitable for a high number of customers.”
Greek philosophers initially feel that aesthetically appealing objects are beautiful in and of themselves. Plato feels that beautiful objects incorporate proportion, harmony, and unity among their parts. Similarly, in the Metaphysics, Aristotle found that the universal elements of beauty are order, symmetry, and definiteness.
Some visual aesthetic effects include gradation, repetition, radiation, symmetry/asymmetry, balance, linear dynamic, contrast, perspective, emphasis, scale, movement, rhythm, unity and proportion.

(A) Proportion Proportion is the comparative relationships between distances, sizes, amounts,

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degrees and parts. It can be applied to one-dimensional lines, two-dimensional shapes or three-dimensional forms. Spatial characteristics have little meaning except when they are compared to something else; hence, the main idea of proportion is “in relation to”. Sometimes, a single part of a body may seem to be “well proportioned” but if its size or shape is inconsistent with the rest of the figure, the whole figure still seems to be “out of proportion”.
Clearly, proportion is not just a synthesizing principle. Rather, it invites exploration of parts and wholes. It is a question of what makes proportions pleasing or hideous. These, like other ideas of beauty and ugliness, are subjected to cultural preferences but some guidelines have proven acceptable throughout many centuries and in many cultures. Even though some of these guidelines take the form of mathematical formulas, sculptors, artists and architects have traditionally labeled this proportional formula as “golden mean” or “golden ratio”.
Basically, proportion in fashion design is the size relationship of each of the internal spaces within a garment to one another and to the whole design. The most beautiful application of proportion seems to have a slight deviation, a magic touch that defies precise analysis. The most pleasing proportions are those that are unequal. The following example is a sleeve which is so large that it overwhelms the rest of the dress. In this case, the dress is said to be “out of proportion” or disproportionate. Part of an outfit that is too small may also be disproportionate.


Out of Proportion                      In Proportion Sleeves are too large for the size of skirt   Sleeves are balanced by a longer skirt       
       

Proportion in fashion design is very important to the eyes. If the design is properly proportioned, the design effect will appear to be harmonious and pleasing.  Good designs are expected to harmonious and pleasing.  In order to understand how to manipulate the appropriate proportion, the application of the “golden mean” is essential to any fashion design.
Unequal proportion can be more interesting than equal proportion. Many mathematical formulas plural have been proposed as guidelines, known as the golden mean or golden ratio. Standards of proportion change with fashion cycles along the evolution of silhouette and line.
In the beginning of the Renaissance, a body of literature on the aesthetics of the golden ratio has been developed. This mathematical golden ratio is considered to be 1: 1.618, which is very close to 3:5 and

The golden mean is the proportion rule that pleases the eyes. 5:8 and 8:13 are the standard formula. Many great works of art in many different cultures have consciously or unconsciously been organized with their linear or spatial divisions in accordance to this golden ratio. Much great architecture is based on it, so are many beautiful clothes. Yet, the golden mean is not the only way.  Nowadays, these classical proportions are not always fashionable. “Out-of-proportion” styles have been equally popular. Fashion flips between the orthodox and traditional, the alternative and challenging; because of this, the golden mean should not be adopted as an absolute rule. It is only a general rule that aims to please the eyes.